Generative Engine Optimization

Each AI engine feeds on different sources, but most of what you can do about it pays off the same across all of them. Why chasing each engine separately benefits whoever sells you the monitoring dashboard more than it benefits your site.

Schema.org is the format a site uses to declare what entity it is, instead of leaving a system to infer it from the text. 44% of active sites have no structured markup at all (Web Almanac 2024).

Having lots of content doesn't guarantee AIs will cite you. Aggarwal et al. (Princeton/KDD 2024) measured that citations, quotations and verifiable statistics together raise source visibility by over 40%.

Share of Model measures how often an AI mentions your brand when answering questions about your industry — and it has nothing to do with your Google ranking.

If your competitor shows up in ChatGPT and you don't, it isn't luck. It's structure: what makes an AI able to identify you as an entity rather than anonymous text.