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Frequently asked questions

Direct answers to the questions people ask about appearing in ChatGPT, Perplexity and other AIs.

How can businesses increase their chances of being cited or recommended by AI search assistants like ChatGPT, Google AI Mode and Perplexity without relying on paid advertising?ChatGPT, Google AI Mode and Perplexity say advertising does not influence their answers. What adds chances is how your website is built. How are AI search engines like Perplexity and ChatGPT deciding which websites to cite in their answers?No AI search engine publishes its full rule. Studies show three steps: rewriting the question, retrieving candidates and citing only a few of them. How can a small website appear inside ChatGPT or Perplexity answers?A small website must let search crawlers in and give answers with sources, quotations and data. What an experiment showed and how to check your own site.